Top-Rated PPC Consultant | Google Ads Freelance Expert
I help Shopify brands get more sales with Google Ads.
I’m sure you have better things to do than keep up with Google Ads so let me take care of your ads while you take care of your business.
Book a 1-1 consultation & get personalised insights into your biggest growth opportunities. You’ll walk away with practical, actionable tips to improve your Google Ads, whether you choose to work with me or not, no hard feelings, no strings attached.
*No pitch, just honest feedback.
*The audit will be delivered in 2 days.
“a pleasure to work with”
“fully trust him on strategy”
“working too much, find a girlfriend” - mom 2025
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"found a girlfriend, still works too much" - mom 2026
“very polite and 100% honest”
Hi, I'm Victor,
I'm a Google Ads & PPC freelancer based in Manchester (Wigan actually) helping people profitably grow their ecommerce businesses with Google Ads and Analytics.
A few things about me
- Managed over £37M in ad spend and counting.
- Invested in a DTC Shopify store that scaled from £625K to £6M in 4 years, acting as a part-time CMO. Read the full case study here.
- On average, new clients see a 30% increase in net profits in 90 days.
- 9 years of performance marketing experience working in both agency and in-house environments.
- Bought NVIDIA pre-covid. You can copy my Trading 212 pie here. Note: I am no financial advisor, I have only one rule: YOLO.
- Got a what i’m doing now page. Borrowed the idea from Derek Sivers, a very intelligent and humble human, if you haven’t read his books, it’s never too late.
- Enjoy playing tennis after work and a medium rare ribeye steak.
Why?
Because I’m tired of unreliable freelancers and expensive agencies. With so many gurus who scale everything left and right, I sometimes question my life choices.
One thing my clients have in common is that their last marketing agency left them worse off. The good news is, there’s a better way. I’m not claiming to know-it-all, but at least I’m honest. My mother can attest to that.
It all comes down to cash in, cash out. Net profit after ad spend, that’s all that matters. And yet very few have measures in place to optimise their campaigns & budgets to maximise their profit.
So here I come with a profit first approach to Google Ads. So how does it work?
How?
Did I mention I “run” (*am a minority shareholder, acting CMO) an ecommerce store alongside helping others with Google Ads? Of course, twice now.
With that said I use strategies that actually work for my store and consistently generate a profit every month.
Some of these “strategies” truth be told are simply fundamental principles of a well-structured account, fully optimised campaigns with ads that stand out and high-converting landing pages.
Show me the money!
You want proof, that’s fair. Here it is:
- Sports Ecommerce Increased Net Profit From £10K to £65K
- Car Parts Ecommerce Scaled From £500K to £1M
- Building & Construction Supplies Ecommerce Doubled Net Profits
and don’t just take my word for it, see what others are saying. Read Trustpilot reviews.
PPC Services I Offer
PPC Management
I’ll take care of the daily management of all your Google & Bing Ads campaigns. I’ll keep you up to date with what’s happening with daily reports and weekly highlights every Monday morning of the good things that have scope to drive more revenue and the bad and what to do about it.
PPC Audit
A detailed audit of your ad account and website packed with insights, ideas and quick wins that once implemented will help you earn more profit from Google Ads. If you have any specific questions or concerns let me know and I'll be happy to address them all in the audit.
Account Build/Fix
Great if you don't want to commit to a monthly contract. I’ll set up a solid foundation in your ad account with an advanced conversion tracking setup, well-researched keywords, ad copy that stands out and automations to make sure you’re getting the most from your ad budget.
What are ecommerce brand owners say about working with me?
Rob Hart
GolfBays
I have been working with Victor for 5+…
I have been working with Victor for 5+ years and counting. Before using Victor we had no experience in google ads, and had been using cowboy agency’s that just wanted to spend our money!
Victor has helped us grow our brand using PPC and SEO. Since working with Victor he’s grown our net profit 6X! Honestly the level of detail Victor goes to is incredible. We have built massive amount of trust with Victor and have a clear vision of our marketing strategies!
It’s also great to have a fantastic working relationship with Victor, he is always at the end of the phone if I need to speak to him (most agency’s you can’t get through to anyone!)
Would highly recommend Victor to anyone wanting to grow their business.
Jai S.
Zen Maitri
A rare PPC and ads manager whose actions speak louder than words
Victor is a brilliant PPC specialist and ads manager. We have been working with him for almost three years and it is an absolute pleasure to work with him. He has helped our e-commerce brand grow immensely over the past few years. We are a health and wellness brand so things can get quite tricky in terms of sustaining ad approvals and having effective SEO to content to reach the right customers. Victor has always been pro-active in terms of using his own initiative to solve any challenges we have faced and in giving us guidance on what we need to do to improve conversions. Victor is now managing all of our ads including on meta and we are starting to see massive potential on how far we can go. Victor is professional, a great listener, and highly efficient in what he does. I cannot recommend him enough.
Dip Dhar
MFN
Very Knowledgeable and Professional
We're thrilled with Victor Serban's help setting up our Google Ads and SEO for our new e-commerce nursery furniture store. His expertise significantly boosted our website traffic and sales through effective ad campaigns and improved search rankings. Victor is highly professional, knowledgeable, and a pleasure to work with. Highly recommend him for any e-commerce business!
David Hollands-Hurst
a451
Victor provided a professional and conscientious service beyond the required service as well as additional information and advice. The second time I have dealt with him and will be using his skills again.
Pashtewan Agha
Blood Academy
Great to work with Victor, fantastic work ethic and always goes to the extra mile to help you out.
Adam Watson
Hollywood Mirrors
Victor is the best AdWords person I've come across in 20 years of ecommerce. I fully trust him on strategy, testing and he understands our business and customer. He grows our business profitability with the most efficiency. It's as simple as that.
Jessee B.
MPR
More than just Google Ads... A true growth partner
I’ve been working with Victor for over a year now, and he’s been a key part of my business growth. While we started with Google Ads, it quickly became clear that he brings way more to the table — from conversion optimization to overall marketing strategy.
He’s always available, super responsive, and we’re regularly on calls where he helps me think through challenges. What I really appreciate is how proactive he is. He doesn’t just wait for instructions, he brings ideas, suggestions, and genuinely wants to see the business do well. It’s been great having someone that reliable and knowledgeable as part of my team
Rose Ovens
Flora & Curl
Victor has been super helpful in setting up our conversion tracking properly. He went beyond and above to provide additional support to our ad account, that has been incredibly beneficial. I highly recommend his service!
Mike Hughes
Polar Recovery
Been working with Victor now for over…
Been working with Victor now for over nine months nothing but good things to say about him. Super knowledgeable on Google ads and it really helped to turn our account around after a bad experience with the previous freelancer.
Christophe Jelinski
Christophe Fox
The Best Google Ads Consultant I've Ever Hired
Hands down the best Google Ads consultant I’ve ever hired. After years of managing my own ads, working with consultants, and interviewing many more, Victor stands out. He’s honest, organized, impressively proactive, and very fair. I continue to work with him and give him my highest endorsement.
Malek Murison
Zen Maitri
Victor is a pleasure to work with. The world of online ads can be a little daunting, but with Victor's help we are able to move forward with clarity. Looking forward to working with him on a regular basis.
Elisha Szczerbiński
Hvar Away
Above and beyond with Victor!
We’ve been working with Victor since January 2025, and he’s been absolutely outstanding. He set up our Google Ad campaigns and has continued to manage them with results that exceeded all expectations. Victor is a true professional with deep expertise, and it’s clear he genuinely cares about his clients and their success. From day one, he’s gone above and beyond, becoming an invaluable part of our team. We’re grateful to have the opportunity to work with him.
Andrew Halls
Nu Me Supplements
Victor is a Superstar, very helpful, very Polite, always willing to help. I 100% recommend him, he is very professional, knows his market and how to implement strategies, and is 100% honest.
Amber G.
Active Media
There is no better PPC pro out there!
I've been working with Victor for 6 months now in collaboration with one of my agency clients. My focus is SEO, and I needed someone I could trust to help take their ads to a whole new level. Victor gives valuable feedback, well-explained processes, and truly helps me do what is best for my client in the industry that they are in. I will always lean on Victor fr support with PPC campaigns.
Mert K.
Crib Of Art
Outstanding Google Ads Expertise
Working with Victor has been an absolute game-changer for our brand. Thanks to his strategic approach and hands-on campaign management, we were able to confidently scale our Google ad spend without ever having to worry about performance. His results have been consistently strong, and his deep knowledge of the platform is clear in everything he does. It’s rare to find someone this reliable and effective. Highly recommend Victor to anyone serious about growing with Google Ads.
Josh Morton
Next2NewGolf
Working alongside Victor has been nothing short of brilliant…
Working alongside Victor has been nothing short of brilliant. An expert in his field without the bullish*t promises you often get from other marketing freelancers and expensive agencies.
Victor is almost always available when you need a quick question or call and he is happy to help with anything. A great edition to our business and we look forward to working with Victor for the foreseeable future. Would highly recommend.
William Cameron
Dalby Media
Victors a great asset to any team, PPC knowledge is outstanding.
Paula Susana Herrmann
Caelis Collective
First time working with Victor and will definitely be working with him again. He has extensive Google Ads knowledge and is a total lifesaver! Always quick to respond, very friendly, knows his stuff. Highly recommend.
Michael Aririguzo
Rise Equity Partners
Fantastic media buyer
Fantastic media buyer. Incredibly attentive, strategic, and great to work with. Highly recommend.
Ollie George
Mobile Media
Victor is the best person we have found…
Victor is the best person we have found in the UK to handle our Google Ads account. We have seen a big growth and we're very pleased with his service, knowledge and patience.
Richard Dwyer
Flair Gymnastics
A joy to work with on our Google Ads project Amazing attention to detail .. Great communication and fast to respond to emails and queries . Highly recommend ~ thank you Victor 🙏
Karina Freitas
Exchange My Car
Victor is an outstanding Google Ads expert. He fully immersed himself into our project, strategised and implemented a plan with great attention to detail and expertise. He was very proactive and attentive throughout the entire project, we couldn't have picked a better consultant to work with. We would 100% recommend his services.
Sarah Hayes
Lumiere
Victor is excellent to work with. He understood exactly what I needed and explained his work throughout. He is clearly an expert in his area. Excellent communication and quick to get the job done. I would highly recommend him and have no hesitation working with him again.
Rajen Raja
Scan Computers
I've had the pleasure of working alongside Victor for several years, and I can confidently say he's one of the most skilled PPC specialists I've met. His strategic mindset, attention to detail and data driven approach. Victor helped us set optimise shopping campaigns and the results were instant as we didn't really know how to run shopping ads.
Dominic McGlynn
Lottie Dolls
Victor delivered a much needed assessment of our Google Shopping feed super quick with great recommendations - highly recommended.
Muhammad Damji
Empire Global
Victor assisted us in setting up a search PPC campaign that increased our conversion/sales rates. He was really helpful and went above and beyond to ensure we knew how to use Google Ads. Would definitely recommend to business owners and anyone looking to use google ads for their products/services.
Joe B.
Gorilla Studio
Game-Changer for our business
Victor paid for himself ten times over. Our profits went up, our stress went down as a direct result of his work. He’s super sharp an all round nice guy and is always happy to answer all our annoying technical questions. If you’re thinking about hiring him, stop thinking and just do it.
Questions to ask before you hire me as your PPC consultant
What can you expect from me as your PPC consultant?
I’ll handle everything in Google & Bing Ads from account setup, tracking, to strategy and day-to-day management.
Although PPC stands for pay-per-click and is a form of media buying. My speciality is paid search, that is Google & Bing Ads.
Other channels that support the pay per click model are social (Facebook, Instagram, TikTok), marketplaces (Amazon, eBay) or other niche websites across the web (Taboola)
I don’t do paid social, or markeplace ads, only paid search.
And I work exclusively with Ecommerce DTC brands primarily Shopify stores. However I’m well connected with some really talented PPC specialists and I may know just the right expert whether you’re looking to get more quality leads or need someone with SaaS experience. Send me an email to victor@victorserban.com and I’ll try to connect you with someone who would be a better fit for your project.
What's my PPC experience?
I have been practising digital marketing since 2014. Initially running ads on Facebook and in 2017 I fully immersed myself into paid search managing a well known tech ecommerce retailer spending ~£50K/month.
In 2019 I did white label work for a UK PPC agency and here I got the opportunity to work on the biggest account I’ve ever managed to date spending about £400K/month.
In 2020 I started getting more active on Upwork and did freelance PPC work on the side alongside my full time position as a PPC manager and to date I’ve worked on over 100+ projects from one time consultations to management work where some of the clients have been with me for over 5 years!
Also I’m an official Google Partner and Google Ads certified specialist, but those are very easy to get so doesn’t mean anyone who has a badge is right for the job.
Why you should work with me?
I work exclusively with e-commerce brands and have a framework I follow which is tailored to online stores from well-structured accounts, daily, weekly and monthly optimisations to high-converting product pages. Think of myself as an extension of your current team, your trusted source of no BS marketing advice; although my focus is PPC (pay-per-click), specifically paid search, I’m not too bad with other marketing stuff either. Most PPC agencies and freelancers offer everything under the sun, so you should work with me if you’re tired of generic strategies and want a no-nonsense approach that delivers results and more profit.
Can I guarantee results?
I can’t guarantee results. And you should know better than ask for guarantees. Nothing in this life is guaranteed except death and taxes 
. Who knows what happens after. Maybe we’ll meet one day in heaven. Play Monopoly and stuff. That would be nice.
While results can’t be guaranteed, deliverables can. Things like:
- Server-side tracking to make sure you capture as much conversion signals as possible
- Optimising product titles
- Structuring the campaigns in a way to allow for scale
- Writing ad copy that stands out
- Refining the product page & offer to get that conversion rate up. Most often this is the main problem why your ads are not working. Ads are easy, putting together a compelling offer and selling it for good money is a challenge.
What PPC services do I offer? How can I help?
I offer four main services, all PPC (pay-per-click) related.
1. Account audit or as I like to call it account roast.
2. 1-1 Consultations
3. Account Builds or Fix Service
4. Monthly PPC Management.
As part of the the above mentioned some but not all include help with the strategy, performance & trend analysis, reporting, automations, keyword research, forecast, ad copywriting, campaign optimisations, feed management & regular comms, anytime you have a question or want an update you have your own personal PPC assistant.
How much does PPC Management cost? How much do I charge?
My PPC management service starts from £1,500/month (On average, new clients see a 30% increase in net profits within 90 days, most find it pays for itself in the first month). The fee depends on the size of the account and how difficult you are as a person to work with 
How many PPC/Google Ads accounts I manage right now? What's my availability?
Does it really matter?
As long as the results are good, why would anyone care. Most people who ask the question are concerned whether I can commit enough hours to action whatever tasks come my way. If that’s you, and you expect to tell me what to do in your account wanting to track and log my hours then look somewhere else, I’m not the man for you.
I don’t micromanage and I don’t like being micromanaged.
So to answer the question, I have 17 accounts in active management and yes don’t worry I have enough time to take on more because 70% of my current clients have been with me for years and I’ve not had anyone complain about my availability yet.
And I’m lucky to have a few helpers (media buyers) & partners (agencies & contractors) who help me manage the workload when things get busy all under my supervision :)
I'm already ranking well, top 3 organically and have a strong SEO profile should I still run ads on Google?
As long as you see paid competition on those keywords, yes. I think you should run ads. If there is no competition, then run an incrementality test. Run ads for 2 weeks, turn them off for the next two. Do that 3 times. Pivot the numbers and measure the uplift, if any.
I’d still consider a campaign on low budget low bids that will allow you to monitor what your competitors are doing by checking Auction Insights report.
Should you work with a PPC consultant, freelancer, agency or do it yourself?
Depends. Ask yourself a few questions first, which will narrow the options that’ll work best for you. If you’re just starting and don’t have sales, no agency, freelancer or consultant will help you fix that problem for you. Google Ads isn’t a shortcut, it’s a tool for a business that can do well without it. Something to accelerate your growth. On the other hand if you are doing at least £20K+ in sales already and wonder what else you can try to grow then speak to a freelancer or consultant to get an idea who would be best for you. If you’re doing £1M+/month in sales it may be worth speaking to agencies and they’ll be able to move faster than a freelancer or consultant.
Do I run Facebook, Instagram, TikTok, LinkedIn Ads?
No, I run ads exclusively on Google & Bing. But I have a few friends that do paid social so if you’re looking for recommendations send an email to victor@victorserban.com.
Book A 1-1 Call With Victor (that's me 🙈)
Feeling adventurous? Let me roast your ad account for free.
Prefer email? Send your questions to victor@victorserban.com, and I’ll get back to you the same day. Except on weekends, I need a break too!
Get Your Free Google Ads Audit
Answer a few questions and I’ll follow up with an in-depth audit & proposal.
Victor is a freelance PPC consultant running a boutique Shopify PPC agency in Manchester, UK.
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