Here’s a list of PPC tools I use to manage my portfolio of ecommerce and lead gen accounts.
Some of these are affiliate links meaning if you click and buy, I get a small commission at no extra cost to you and you might just get a discount too.
PPC Tools I use daily
| Tool | Why? | Link |
| Shopify | I consider Shopify to be the best platform to build your ecommerce on. Yes it can get expensive, but it’s worth its price and it’s the most comprehensive system there is. | Shopify |
| Unbounce | A landing page builder for my lead gen clients. Very easy to launch and test new landing pages. | Unbounce |
| Ahrefs | SEO tool to research keywords, backlinks, opportunities and track organic positions over time. | Ahrefs |
| Profit Metrics | A tracking tool that allows to report profit in Google Ads & Meta to help you optimise for POAS (profit on ad spend) rather than ROAS. | Profit Metrics |
| Multifeeds | A feed management tool exclusively built for Shopify stores. Especially useful if you’re advertising in multiple countries as the default Google & YouTube doesn’t allow to create different feeds per market yet to change currency and links. | Multifeeds |
| Heyflow | A tool to create multi-step forms primarily used for my lead gen accounts to help qualify and convert users better. | Heyflow |
| ProductHero CSS | If you’re advertising in the EU, you can take advantage of the Google CSS partner program. Simply put you get a discount on the CPCs. Not worth trying to understand how exactly it works, the main thing it, you’ll be saving money with a CSS so just do it. Not available for US advertisers, only EU. Context: The EU fined Google €2.42 billion in 2017 and shortly after Google introduced the CSS program. | ProductHero CSS |
| Trello | Simply a project management tool. To do list on steroids. | Trello |
| Claude | Kind of like ChatGPT aka LLM or AI assistant. | Claude |
| WhatConverts | Lead tracking & reporting tool. Used for call tracking and qualifying leads which are then sent to Google with an offline conversion import. | WhatConverts |
| Wispr Flow | Turns voice into text. | Wispr Flow |
Best PPC Resources & Communities
| What | Why | Link |
| God Tier Ads | The best PPC community with a mix of agency owners & freelancers with weekly calls to help you fix your most challenging PPC dilemmas. | Join Circle Community |