Wall Art & Home Decor Brand Scaled From €157K to a €930K a Month
This case study describes how I ran PPC (Google Ads & Bing) for a multi-market Shopify wall art brand that was already strong on Meta, and helped take monthly revenue from €157K in February 2025 to €930K in Dec 2025, while rebuilding Google Ads to drive profitable revenue and not depend as much on Meta to scale. Before I took over, brand campaigns were spending about 50% of the Google budget. Now it’s only 5% because we’re focused on acquiring new customers with a mix of Shopping, PMax and Demand Gen campaigns. Disclaimer: Because I’m sharing sensitive information, no brand names will be mentioned. Most case studies are shit. They either don’t share numbers or say “revenue up by 277% in 30 days” with no context of before and after or sales trends over time. They conveniently highlight the stuff that looks good. My case studies are different. You can see both the good and the bad, although lucky for me it’s mostly good. Industry: Wall Art / Home Decor Platform: Shopify Duration: February 2025 – Present Services: Google Ads (Shopping, Performance Max, Search / DSA, Demand Gen), Bing Ads, Merchant Center & feed management, tracking (TripleWhale + Server-Side), SEO. Overview How long have we worked for? Since February 2025 – Present (1.5+ years) Monthly Revenue Up from €157K (Feb 2025) to €534K (avg Jun–Aug 2026); peak Dec 2025 €930K Monthly Net Profit Up from €20K (Feb 2025) to €106K (avg Jun–Aug 2026) Average Profit Margin 60% AOV Up from €183 (Feb 2025) to €238 (Aug 2026) Markets United States (41%), United Kingdom (24%), Australia (21%), Canada (12%), New Zealand (2%) Blended ROAS 211% (Feb 2025) → 250% (avg Jun–Aug 2026) Google Ads ROAS Total 333% (Feb 2025) → 500%+ (avg Jun–Aug 2026) TACOS (all media ÷ total rev) 47% (Feb 2025) → 40% (avg Jun–Aug 2026) Google Ads ROAS Non-Brand Up from 263% (Feb–Apr 2025) to 354% (Jun–Aug 2026) Monthly Google Ads Spend Up from €7K (Feb 2025) to €49K (avg Jun–Aug 2026) How it started A guy, let’s call him Marco, messaged me on Upwork on a Saturday. He ran a wall art Shopify brand. Meta was doing the heavy lifting. He wanted a Google Ads media buyer who could actually improve the account and use it as a profitable acquisition channel. We hopped on a call and agreed a fee: fixed plus 1% of ROAS. February 13 I started managing the account. Account Audit What I walked into: The challenge Make Google drive profitable new customers at a reasonable ROAS. Approach / Strategy / How Month 1 (February 2025) Month 2–3 (March–April 2025) Marco on 14 March: “Yes apparently the Google Ads is performing way better than what the Google dashboard saying… it seems that Google is outperforming Facebook now. We can gradually scale with Google Ads…” And on 24 March: “Very happy with the results as well. Have been tracking it daily on the Triple Whale dashboard as well. Very happy we got this, with better data tracking.” Mid 2025 (May–August) Late 2025 – 2026 Results Google Year Google spend Google attributed revenue Google ROAS 2023 €10K €117K 11.8x (mostly brand) 2024 €79K €410K 5.2x 2025 €399K €2.00M 5.0x 2026 YTD (Jan–Aug) €444K €2.50M 5.6x From takeover (Feb 2025) to recent months (Jun–Aug 2026), monthly Google spend moved from €7K to €49K while Google ROAS sat around 5x. Brand share of Google spend dropped from about 50% at takeover to around 5% in Jun–Aug 2026. More spend on acquiring new customers, less on people who already know the brand. Non-brand held up as volume grew: Period NB spend NB revenue NB ROAS Feb–Apr 2025 €27K €71K 263% Jun–Aug 2026 €138K €489K 354% Business overall Year Total ad spend Total revenue 2024 €539K €1.57M 2025 €2.07M €5.73M 2026 YTD €2.31M €5.48M I am not going to pretend Google replaced Meta. It did not. The win is Google stopped being the neglected channel and started contributing at serious scale. Survey data had Google as a real discovery source at 24%, not just brand capture. Closing If you are Meta-heavy on Shopify and Google is either brand-only or a messy whole-catalog Shopping account, get in touch, I’ll help you fix the feed, conversion tracking, and scale profitably. If you have any questions or thoughts to share, I’d love to hear from you, just send an email to victor@victorserban.com Cheers
Health & Wellness Brand Google Ads Case Study – 3x Revenue in 12 Months from £1M to £3M
This case study describes how I ran PPC (Google, Bing & Meta Ads) for a recovery and wellness Shopify brand and helped take the business from roughly £1M to £3M+ in revenue in just 12 months. Disclaimer: Because I’m sharing sensitive information, no brand names will be mentioned. Most case studies are sh*t. They either don’t share numbers or say “revenue up by 277% in 30 days” with no context of before and after or sales trends over time. They conveniently highlight the stuff that looks good. My case studies are different. You can see both the good and the bad, although lucky for me it’s mostly good. Industry: Health & Wellness / Home Recovery Products Platform: Shopify Duration: September 2024 – Present Services: Google Ads, Bing Ads, Meta Ads, Demand Gen, SEO. Overview How long have we worked for? Since September 2024 – Present (~23 months) Monthly Revenue (Shopify sales) Up from £74K to £451K (avg last 3 months) Monthly Net Profit From -£15K to £147K (avg last 3 months) Average Profit Margin Up from 25% to 44% AOV Up from £195 to £467 Markets UK (80%) Ireland (20%) Blended ROAS (sales/total spend) Up from 222% to 861% Google Ads ROAS Total Up from 259% to 852% TACOS (total spend/sales) Down from 45.1% to 11.6% Google Ads ROAS Non-Brand Up from 290% to 582% Monthly Google Ads Spend Up from £13.3K to £31.1K How it started A guy let’s call him Chandler booked a 30-minute consultation on Upwork 10:46 AM on a Friday, 2 hours later we wrapped up a call that lasted just over an hour. Chandler was experiencing some issues with his Shopping listings where his products weren’t showing on key terms and missing reviews I explained what the most likely issue was and fixed what we could live on the call then looked at the Google Merchant Center account and found a few possible reasons for why the reviews weren’t pulling through. Shortly after he shared access to his account and Shopify store, I followed up with a video review, and we agreed that I would be better at managing his account than his current freelancer. Settled on £700 + 1% of ROAS, and I got to work. Account Audit Rough summary of what I found during the review: Client feedback after the review and quick fixes we’ve done on the first call: “…definitely agree with what you have said, the account is lacking direction. I would like to try and maintain at least a break even ROAS and try to keep up with Competitor X.“ And later: “It’s mad this freelancer I have has never mentioned that the campaigns were stopping in the evenings. Shopping ads seem to be running well again now!“ The challenge No clear direction, a freelancer who wasn’t flagging basic delivery issues, Shopping underperforming on the terms and products that mattered, and a budget setup that quietly switched the lights off every evening. SEO was nonexistent. Stock issues meant we had to control budgets in the account and adjust our targets. Approach / Strategy / How Month 1 (September 2024) Two weeks in, the account was already responding: Then stock issues forced us to pull back and stay patient for a while. Month 2 (October 2024) Month 3 (November 2024) Month 3+ (December 2024 – Present) December 2024 was the first clear step-change month on Shopify (£226K total sales). From there the work compounded: Feed titles: before & after Don’t overcomplicate, sometimes it varies depending on what you’re selling, but if it looks anything like this you should be good. Template: Primary Keyword – Feature + Secondary Keyword – Brand Name Here’s an example if you were to sell hot tubs: Before After (structured) Garden Tub Red Wood Fired Hot Tub – Outdoor Garden Hot Tub With Stove – Brand Hot Tub 6 Person Wood Fired Hot Tub – 6 Person Outdoor Hot Tub With Heater – Brand What this does: lead with the query people type, add the feature they filter on, keep brand at the end for branded Shopping matches. SEO: collections and content Paid gets you traffic. Collection pages and content decide whether organic can carry some of that demand, and whether paid landings feel trustworthy. What a strong collection page looks like Not a thin product grid with three sentences. Structure it like a landing page: Category strategy Instead of dumping everything into one catch-all collection, split commercial intent: Approach Why it works One collection per primary keyword / intent “Keyword one” (e.g. a distinct product class people search) deserves its own URL, H1, and copy. Burying it in a catch-all means you never own that SERP. Separate modifier categories Materials, locations (indoor/outdoor), buyer type (home vs commercial), or use-case modifiers are different searches. Same products can appear in more than one collection. Bundle / paired-product category If you sell complementary products, a dedicated “use them together” collection captures a query cluster single-category competitors struggle to own. Long-form blog / guides Answer popular questions above the buy. Those posts earn organic backlinks and internal links into money collections. I helped brief and write long, detailed posts on hot topics and popular questions. Those pieces gained organic backlinks and improved the organic profile. That is unpaid compounding next to paid. Google Search Console (last 3 months vs same period last year) Metric Last 3 months Same period last year Total clicks 14.3K 13.6K Total impressions 843K 784K Average CTR 1.7% 1.7% Average position 9.3 16.1 Clicks and impressions are up. The standout is average position from 16.1 to 9.3 (into the top 10). Nerdy stuff 1. Merchant Center and Shopping recovery GTINs, MPNs, shipping estimates, reviews, promotions. No historic GMC screenshots (Google doesn’t keep that UI forever; we didn’t capture them at the time). 2. Budget mechanics If Search dies every evening, fix delivery before you debate ROAS targets. 3. Campaign structure: simple, product-led 4. Geo rebalance Ireland #1 on auction insights while UK visibility lagged. Moved
PPC Management Fees: How Much I’m Charging As A Boutique Agency?
How much do I charge to manage a Google Ads account? Probably the most popular question I get asked – if it’s the first question you ask me, the chances of us working together are very thin, it’s not a bad question, but it’s not the first thing you should ask for. How about case studies for a change? Now some agencies earn more money when you spend more money. And if you’re paying your agency/consultant or freelancer a % of ad spend, there’s better alternatives to consider. Especially if you’re selling a product in high demand, sometimes reducing your spend will help you make more profit. I’ve had a few accounts like that over the years, but if your agency charges a % of ad spend, then guess what they’ll do. I’ll give you an example with one of my clients. We started working together 2 years ago. He was struggling, but I thought he had a good business and I wanted to help so I asked “How much are you paying for management now?” He said “£500”. Ok although my base fee was higher at the time, I offered him £700 + 1 % of ROAS, with a cap of £3,000. How does it work? Here’s an example: Now back to our client. The first 2 months weren’t the best, mainly due to stock issues. But with the work I’ve done to get the shopping feed in good condition and the campaigns set up to scale the spend profitable, we soon started seeing better months. Month 6 the rate doubled to £1,500, month 9 to £2,000 and by month 12 commissions went over £3,000 but the fee was capped. We’re 2 years into the relationship, sales grew from £70,000 in September 2024 to closing £350,000 in July last month which was a quiet month and at the current pace we’re on track to do £6M this year up from £1M when I took over in 24. In my experience a business owner wants to pay a flat fee because it’s predictable. There isn’t a universally accepted pricing model for PPC management. Some agencies charge a fixed monthly retainer, others charge a percentage of ad spend, some work on performance, and a few base their fee on the commercial value they add. Every PPC management fee creates a different set of incentives. Some reward increasing ad spend. Others encourage long-term growth. And some prioritise predictability. In this guide, I’ll break down the most common PPC management pricing models, explain the advantages and drawbacks of each, and share the framework I use to determine what I believe is a fair PPC management fee for both the agency and the client. The 5 Most Common PPC Management Fee Models There isn’t a single way to price PPC management, which is why you’ll often see agencies charging very different fees for what appears to be the same service. Over the years, five pricing models have become the most common. Each has its place, and each works well in the right circumstances. The important thing isn’t deciding which one is “best”, but understanding what each model encourages and whether that aligns with your goals. 1. Fixed Monthly Fee With a fixed monthly fee, the agency charges the same amount every month regardless of your advertising budget. It’s one of the simplest pricing models. You know exactly what you’ll pay each month, making it easy to budget and forecast marketing costs. For agencies, it also removes the temptation to recommend higher ad spend simply to increase their fee. That said, fixed retainers aren’t always perfect. As an account grows, the workload sometimes increases too, but not always. If you’re launching in new markets, adding additional products, and having more frequent strategy sessions, all of these require more time, yet the agency’s fee remains the same unless it’s reviewed, but then again, if not much is happening in the account then it’s tough to justify the fixed fee. You’re mainly paying a retainer to present disasters, that’s what I learned over the years. Best suited for:Clients. It’s predictable, and there are no surprises. Behaviour it encourages:Long-term account management and predictable budgeting, although agencies need to review pricing periodically as accounts evolve. 2. Percentage of Ad Spend This is probably the most widely used PPC management pricing model. Unfortunately. A recent poll I ran on LinkedIn tends to disagree, but the reality is different. I feel most are ashamed to admit they charge a % of ad spend, because they know deep inside it’s not the most honest model. Most who answered are PPC experts and I feel they picked the option they’d like to run with not necessarily the one they’re using today. Instead of charging a fixed fee, the agency takes a percentage of your monthly advertising spend. For example, an agency might charge 10% or 15% of your Google Ads budget. Or maybe you have tiers from 10% on £20,000 and 7% for £40,000. I still think it’s wrong. Even if you have minimum ROAS targets. I prefer using ROAS as a signal not a target, ROAS sometimes tells a different story to actual profit. The model is easy to understand and naturally scales as the account grows. If ad spend doubles, so does the management fee. The question many businesses ask, however, is whether the workload always increases at the same rate. Sometimes it does. Sometimes it doesn’t. Most often it doesn’t. An £100,000 a month account isn’t necessarily five times more complex than a £20,000 account. Likewise, a smaller account with multiple brands, poor tracking and constant website changes may require significantly more work than a larger, well-established account. Best suited for:Agencies that want to make money. How sad I’m not one of them :( Behaviour it encourages:Growing ad spend. It’s just the wrong incentive. Prove me wrong. 3. Fixed Fee + Percentage of Ad Spend As the name suggests, this model combines the predictability of a fixed retainer with
My PPC Toolbox & Resources Every PPC Expert Should Know About
Here’s a list of PPC tools I use to manage my portfolio of ecommerce and lead gen accounts. Some of these are affiliate links meaning if you click and buy, I get a small commission at no extra cost to you and you might just get a discount too. PPC Tools I use daily Tool Why? Link Shopify I consider Shopify to be the best platform to build your ecommerce on. Yes it can get expensive, but it’s worth its price and it’s the most comprehensive system there is. Shopify Unbounce A landing page builder for my lead gen clients. Very easy to launch and test new landing pages. Unbounce Ahrefs SEO tool to research keywords, backlinks, opportunities and track organic positions over time. Ahrefs Profit Metrics A tracking tool that allows to report profit in Google Ads & Meta to help you optimise for POAS (profit on ad spend) rather than ROAS. Profit Metrics Multifeeds A feed management tool exclusively built for Shopify stores. Especially useful if you’re advertising in multiple countries as the default Google & YouTube doesn’t allow to create different feeds per market yet to change currency and links. Multifeeds Heyflow A tool to create multi-step forms primarily used for my lead gen accounts to help qualify and convert users better. Heyflow ProductHero CSS If you’re advertising in the EU, you can take advantage of the Google CSS partner program. Simply put you get a discount on the CPCs. Not worth trying to understand how exactly it works, the main thing it, you’ll be saving money with a CSS so just do it. Not available for US advertisers, only EU. Context: The EU fined Google €2.42 billion in 2017 and shortly after Google introduced the CSS program. ProductHero CSS Trello Simply a project management tool. To do list on steroids. Trello Claude Kind of like ChatGPT aka LLM or AI assistant. Claude WhatConverts Lead tracking & reporting tool. Used for call tracking and qualifying leads which are then sent to Google with an offline conversion import. WhatConverts Wispr Flow Turns voice into text. Wispr Flow Best PPC Resources & Communities What Why Link God Tier Ads The best PPC community with a mix of agency owners & freelancers with weekly calls to help you fix your most challenging PPC dilemmas. Join Circle Community
How I Became a PPC Freelancer Earning £10K/Month
Before I started freelancing full time I spent 8 years in full time employment in various marketing positions from a Marketing Executive to PPC Senior Executive. If you want to pursue PPC freelancing or wondering where and how to begin, I hope you learn a thing or two from my story. How did I get into PPC? First marketing role I have been doing digital marketing since 2014 primarily running small ad accounts managing budgets of up to £3K/month primarily on Facebook and Google Ads as well as managing websites & content to help them rank better organically that was back in Moldova where I worked for a full service agency. Nothing remarkable, but it helped me get an idea of how marketing channels worked together. Highlight: I helped a legal consultancy firm grow from a team of 5 to 30 in two years that I managed their site and ran their ads on Facebook & Google. Today (29/07/2025) they’re a team of over 130 people going strong. Salary: £300 – £500/month Moving to England In 2017 I moved to the UK and applied for a Marketing Executive position in a recruitment company, not my dream role, but it matched well with my previous experience as I had done some good work for a recruitment agency in Moldova and was confident I could help + my english wasn’t great and I was lacking confidence to apply to anything more serious than that. I got an offer for £20,000 that’s about £1,400/month after tax. I spent 9 months with the company managing a budget of £8K on Facebook, instant forms were working really well at the time. Highlight: Right before I officially left the CEO offered a pay raise to £25,000, a company car and a £1,500 bonus regardless of whether I decided to stay or leave (most probably because I didn’t use my holiday allowance lol). I was too excited and wanted to learn, didn’t care much about time off. I left mid month in July and I did get the bonus, yey! I met some great people during my 9 months, but there weren’t any senior marketing people to learn from and that was the main reason for the change. Learning and people took priority over money. Even now 7 years later that holds true. People first, money second. Salary: £1,300/month My First PPC Executive job I had been looking for PPC jobs on job boards & LinkedIn and eventually came across a Digital Marketing Executive role with a focus on PPC on LinkedIn.. It was perfect, most importantly it was close to where I lived so I applied. It was advertised at £22,000 – £27,000 depending on experience and after the interview I got accepted for £25,000. That’s about £1,650/month. I didn’t know much about ecommerce PPC at the time and I had no idea this is what I’ll pursue to do full time 5 years later, but I had been lucky to learn from a very intelligent senior called Rajen (if you’re reading this, thank you friend). I’ll forever be grateful for him taking a chance on me. I shortly started managing £50K/month in ad spend on Google and £5K/month on Facebook. This was an account with history and it was performing really well. Most of the time I was experimenting with new campaigns for new brands/products & keeping the spend under control depending on stock. It wasn’t an account that could be easily scaled because the margins were tight so it was more about finding the right balance between the marketing spend and profit. Highlight: I was lucky to have a great manager that always had my back. When you’re just yourself managing all the channels for a small business it’s hard to master one thing well so the experience of working in a £100M/year business helped me spend more time on the channel that was responsible for 30% of the revenue that’s Google Ads and when you spend most of your time on one channel you inevitably master it. I still had a lot of learn, but I finally felt more confident. Salary: £1,650 – £2,200 First Freelance Jobs In 2020 I was still doing the 9 to 5 and it was getting repetitive, I had automated most things and the account was performing really well so I thought I’d try to do some work on the side. So I signed up to Upwork. I set my hourly rate at $30 and started applying to jobs. The very first was a gig for which I was paid $14.40. It cost me more to buy Upwork connects and apply to a few different posts that never replied to my proposals, but I was in no rush and kept applying. The job was boring, I simply delivered some feedback in a word doc with screenshots and thoughts. As long as you had access to an account it didn’t require much PPC knowledge. Second job was a campaign setup for a builder in London. I set up a campaign, but he hardly had any budget for ads so management didn’t make any sense. It was a very simple build with exact match location keywords in one Search campaign with a few service specific ad groups. Although he didn’t leave any feedback, he liked the work and hired me later for an audit & On-Page SEO work. Then I realised I wasn’t getting much luck with applying to high paying jobs so I tried to build my reputation with low budget projects like this one. This was a weird tutoring job. Someone was applying for a PPC role and they had some questions with the homework he’s been given. Far from what I hoped I would get from Upwork, but I got a good review. And many more low budget jobs like this one. Eventually my profile had collected enough positive reviews and I started getting more invites to jobs. That’s when you rank organically well and as
Everything I know about Linkedin Ads
Paid social is dominated by Meta – Facebook and Instagram in particular. But we have LinkedIn Ads too, so when is best to use LinkedIn over Facebook? I’ll break it down with examples for my own PPC consultancy services. Generally, if the customer lifetime value is £15,000 or more, LinkedIn is a good idea, anything less than that may be challenging to justify the costs. Campaign structure To make the comparison between Facebook and LinkedIn Campaign = Campaign group Ad set = Campaign Ad = Ad Campaign Objective 80% of the time, you’d want to use either lead gen, an instant LinkedIn form to capture leads. Pro tip: you can send them to a thank you page afterwards and pitch your offer. Or run traffic to your landing pages and optimise for conversions – downloads or form fills. You may also want to consider Video views and create audiences from the people who engaged with the video to retarget with Conversion campaigns. Audience 2. We’ll target company size between 50 – 200 3. Disable audience expansion 4. Job functions: Business Development, Entrepreneurship, Marketing 5. Job seniority: Director, Owner, Partner, VP, CXO Audience test ideas: Matched audiences Budget & schedule Instead of going with the default Maximum delivery, pick manual bidding and set it lower than the recommended bid, which for me is between £8.83 and £27.64. I’ll start with £3 and monitor whether the campaign spends the daily budget, if it isn’t I’ll increase by £2 until I get it to spend 80-90% of the daily budget. This is the best way to make sure you’re not overpaying for clicks. Tracking – Pixel Setup & Tracking Leads I recommend installing the Insights Tag with Google Tag Manager. You can use the official LinkedIn Insight Tag Template As an example, this is what the conversion action would look for on my website after someone books an intro PPC chat. Category doesn’t change anything, pick whatever is relevant to you. Value is optional. Clicks, views and attribution I like to leave as default, no need to overcomplicate it at this stage. Next define the rule, for me it’s anything who lands on the thank you page: victorserban.com/thankyou15/ – this is unique to anyone who books a time on the intro call calendar, as soon as they hit schedule it gets them redirected to the thank you page. So it should look like this: What does a good ad look like? Most advertisers make the mistake of trying to do the hard sell on the first interaction, whether that’s capturing the contact details followed up by a sales call or pushing people to book a call with you. It’s too much to ask for. Give them something that they’re interested in and have a funnel that nurtures them, if they are interested good, if they’re not, take the hint and move on. Test more creatives 😶🌫️ I like this example of a lead funnel from Tilt Metrics. Shorter ads do better, but that doesn’t mean longer form posts won’t perform. Key points the ad should address Here’s an example of what that would look for me: Notes: Pro tip: to lower your CPC, start at no bid cap and lower every day by £1 until you get to the 80-90% budget spent, that’s your lowest CPC range. You can also use automateli.com to automate CPC adjustments at scale.
How To Set Up Google Tag Manager in Shopify [2025 Update]
How to Add Google Tag Manager to Your Shopify Website: A Step-by-Step Guide Adding Google Tag Manager (GTM) to your Shopify store allows you to manage all your tracking and marketing tags in one place. Follow these easy steps to get started: Step 1: Create a Google Tag Manager Account Step 2: Copy Your GTM Container Code Step 3: Add GTM to Your Shopify Store Step 4: Verify Google Tag Manager is Working After installing the code, use the GTM interface’s built-in tester: This will open a new tab with your site and attempt to connect GTM’s debugger mode. If it connects successfully, you’ll see a Tag Assistant window showing all active tags and events firing. Now you’re ready to add and manage tracking tags like Google Analytics, Facebook Pixel, or any other marketing tools using GTM. This setup is easy to follow, and once GTM is added, you can implement various tags without needing to edit your website code again. Hope that helps, if you need help with Bing or Google Ads, book a call with me or send an email to victor@victorserban.com See you later :)
How to write better Google ads copy?
Reading Very Good Copy by Eddie Shleyner, and I don’t understand everything, but the more I read, the more I want to learn about copywriting. For years, I avoided writing copy; I found it very hard, still do, and it feels like I rarely get it right. I work in advertising, and advertising is about writing copy that converts, whether that’s a text ad, image, video or landing page in the context of Google Ads. So I am challenging myself to do better and Questions Ed Leake has shared a great resource I recommend called the 23 Pillars of Ad Copy. He also did the Ad Recon as part of God Tier Ads training. It’s a spreadsheet that scores competitor ad copy on things like: I have built on Ed’s work and put together a free template which you can use yourself: https://docs.google.com/spreadsheets/d/1hs8ax1fBmxjC8cpFluCRfo5GCneB2WaDEvY-yQC8e5w/copy It includes an example of my own Google ad I’m running for the keyword ppc consultant sending traffic to my homepage. It illustrates the process I follow when I’m writing PPC ad copy. Consider some tips from Harry Dry on writing better copy: To wrap things up I want to help brands that sell great products and deserve to stand out make more money from ads. PS some wisdom from Eddie, 35 words on products: If the market doesn’t like or want or need what you’re selling, even the best copywriter in the world can’t help you. “A gifted product,” said copywriter Gary Bencivenga, “is mightier than a gifted pen.” And it’s true for Google Ads too, I’ve seen it all, a sh*te website with a 7% conversion rate because the product was in crazy demand and a beatiful website barely getting 0.4%. So if your ads are not working it may be that the universe is trying to tell you something 👀 And if you feel stuck and want an outside perspective, get in touch for a free roast of your ad account and website. Cheers,Victor
PPC Pricing – How Much It Costs?
How can I help you? Not sure which is right for you? Book a 15-minute intro call so I can understand your requirements to see how I can potentially help. *This is a conversation, not a sales pitch.* Account Roast (Audit) A 15-minute loom video audit highlighting quick wins in your ad account guaranteed to help you earn more profit from Google Ads. Investment: FREE. And it’s better than most paid audits (self-declared). Roast me, please! What’s included? 1-1 Consultation Pick my brain, ask me questions, and get answers. I’m a slow thinker, so I may not have all the answers on the call, but I’ll follow up with a recording of the session and have all the answers in the follow-up. Investment: £300 per hour. What’s included? Account Build & Fix Service I’ll set up a solid foundation in your ad account with well-researched keywords, ad copy that stands out and automations that will run your campaigns 90% of the time on autopilot and provide you with a checklist of optimisations to perform weekly & monthly to make sure you’re getting the most from your ad budget. Investment: from £3,500, depending on the size of the account and scope of work. What’s included? PPC Management I’ll take care of the daily management of all your Google & Bing Ads campaigns. I’ll keep you up to date with what’s happening with daily reports and weekly highlights every Monday morning of the good things that have scope to drive more revenue and the bad and what to do about it. What’s included? Investment: from £1,500, depending on the size of the account and how difficult you as a person are to work with 🫠 Fractional CMO I love immersing myself into businesses and work closely with you and your team to solve complex challenges and help you stand out so that you stop copying your competitors and for them to start looking up to you. Investment: from £4,000. Limited availability. Book a call to see if we’d be a good fit. What’s included? Cheers,Victor
How to copy Facebook ads from one account to another in Meta Ads Manager?
1. Select and export ads into a sheet 2. Clear values in the Campaign ID, Ad set ID and Ad ID columns. 3. Select import ads in bulk and upload your sheet. Note: If you’re getting an error for ads with multiple headlines can’t be exported or an empty sheet. You need to delete manual & automated “Advantage+ creative text generation” options. 4. All done Note: Remember to change accounts otherwise you’ll get a pixel error. Original Meta guide :https://www.facebook.com/business/help/1419087678312537